Are Banner Ads Effective?
Banner ads fall into the category of digital advertising, one of the most lucrative ways to generate revenue. In fact, in 2019’s first quarter, revenue from digital ads reached a landmark high of over $28.4 billion. Read more and learn …
Online consumers spend a majority of the day consuming content that pertains to work, business, sports, finance and “entertainment“. A report provided by NAA states that 89% of magazine & newspaper website users make purchases online while only 56% of general users said they do. In addition, the NAA shows that 40% of online magazine & newspaper users have annual incomes higher than $75,000. 69% own their homes. Interestly, 18% of online magazine & newspaper users had spent more than $2,000 online in the last six months.
“The power of digital ad formats cannot be underestimated, as they offer many advantages for achieving effective reach,” said Randall Beard, president, Nielsen Expanded Verticals. “But few brands have mastered online word-of-mouth marketing techniques, the results of which can go viral very quickly. Passionate brand advocates can be powerful allies to amplify your message, but you need to give them a reason to talk. Evolve the relationship from a one-way sales pitch to a two-way conversation. And be transparent and accountable. Online brand advocates can quickly become adversaries with the power to damage credibility and reputation if things go wrong.” Read more and learn …
⚪ Millennials have the highest levels of trust in online advertising ~ the Nielsen Global Survey
⚪ 1.92 billion digital buyers
⚪ eCommerce sales account for 14.1% of retail purchases worldwide. Since online shopping, in general, is growing so fast, the next statistic shouldn’t come as a surprise to you.
⚪ In 2023, eCommerce retail purchases are expected to rise from 14.1% to 22%.
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