Tracy Sandler is the founder and CEO of Fanwoman Sports activities Community and The Tracy Sandler Display. 

Rising up in a “sports activities circle of relatives,” Tracy has at all times had a love of athletics.

“I’ve been a sports activities fan since I used to be a bit woman,” she stated. “In the future, a feminine circle of relatives good friend of ours instructed me I used to be the Laker’s excellent success allure, as a result of I used to be within the room once they began successful. That’s after I were given in reality into sports activities.” 

When it got here time for varsity, Tracy sought after the “complete faculty enjoy,” in the end opting for a faculty that had a strong sports activities program and was once a ways from house—the College of Michigan. She studied English Literature and started writing sports activities for The Michigan Day-to-day. She additionally interned at Fox Sports activities all through her summer time breaks and after faculty.

In a while in her profession, Tracy was once operating at a political and philanthropic donor advising company when she made up our minds to begin a weblog concerning the San Francisco 49ers only for a laugh. Inside of only a 12 months, the 49ers started to credential her, and he or she’s been developing content material catered to ladies who love sports activities ever since.

“The weblog was once known as ‘The Trials and Tribulations of My Love-Hate Dating with the San Francisco 49ers,’” stated Tracy. “Folks learn it… now not a ton of other people, however so much. So, I made up our minds to show it right into a trade.” 

Tracy was once decided to create a spot for feminine lovers to get content material that spoke immediately to them. She created a site, employed a qualified to design a symbol, and started writing all through the week. 

“There may be not anything flawed with being a ‘fan woman.’ The most efficient praise I’ve gotten was once from any individual who stated I took that word from having a fairly damaging connotation and grew to become it into an overly certain connotation that empowers girls who love sports activities,” stated Tracy. 

Developing content material this is catered to ladies involves going past the sector. Tracy merges in way of life content material, as neatly, highlighting athletes’ paintings in the neighborhood. 

She additionally hosts two podcasts: Get My Process highlights girls in sports activities and their trips, and The Tracy Sandler Display covers sports activities, comparable most sensible headlines, and way of life.

“I believe the function in podcasting is on your listeners to really feel like they’re engaged in a dialog with the individual you’re interviewing,” stated Tracy. That’s one of the most causes Tracy sends her visitors a pre-interview questionnaire: 

“Now not for them to ship again, however to offer them an concept of the kinds of high-level questions I’m going to invite.” Tracy defined. “I like podcasts. After I’m listening, I wish to be engaged and really feel like I’m studying one thing.” 

Via The Tracy Sandler Display, which has simplest been out for not up to every week on the time of this writing, Tracy will get to mess around with some new concepts—like asking her listeners what they wish to pay attention her discuss and which questions they’ve, so she will solution them. From a analysis viewpoint, getting to understand the target market is very important for Tracy, because it offers her an concept of the kind of content material her listeners are on the lookout for and makes them really feel incorporated and engaged. “I need them to chuckle and really feel knowledgeable or impressed,” she stated. 

She makes use of other platforms for various content material, directing her target market towards positive social media websites to stick up-to-the-minute on the whole lot occurring. 

“On a recreation day, for example, I power other people to my Instagram for the pre-game. Right through the sport, I live-tweet the sport, and post-game, I tweet the details from the clicking meetings and movies. That still is going to my Instagram. I power to other platforms for various spaces as a result of I do know that’s what other people like,” she stated. 

For Fanwoman Sports activities Community, social media is the whole lot. As a podcaster, Tracy feels it’s so necessary for her audience so to view and have interaction together with her social networks to get to understand her, her viewpoint, and what she’s excited about. She additionally stocks information about her upcoming presentations and the themes she’s masking, additional enticing her listeners. 

As a a hit author, blogger, and podcaster, Tracy has discovered her area of interest in sports activities content material for ladies. She in point of fact understands have interaction her target market and run a a hit community.

December 2021 Factor

The publish ‘Fan Girl’ Tracy Sandler seemed first on Podcast Mag®.

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