Elton John and also Vodafone have actually revealed a real-time enhanced truth (AR) experience, which will certainly be done throughout the vocalist’s ‘ Farewell Yellow Brick Road’ efficiency at American Express provides BST Hyde Park on June 24.
The AR visuals will certainly go along with John’s hit “I’m Still Standing”, reimagining the track’s video.
As component of this amazing campaign, there will certainly be a reward draw to provide NHS employees the possibility to win tickets to the sold-out program, in acknowledgment of their commitment throughout the COVID-19 pandemic.
Vodafone will certainly sign up with American Express provides BST Hyde Park as main connection companion, and also will certainly utilize the most recent modern technology to provide the enhanced truth experience.
Fans will certainly be welcomed to download and install the Elton John X Vodafone application, after that aim their smart device electronic camera at the phase throughout the efficiency to access the AR aspects of the program.
Max Taylor, customer supervisor at Vodafone UK, stated: “We’re giving thanks to NHS and also frontline employees for their initiatives over the last 2 years with a modern technology homage to them that will certainly revive in Elton John’s legendary tune, “I’m Still Standing.” We’re delighted to be back at celebrations this summertime, aiding songs followers really feel a lot more linked to efficiencies than in the past.”
Elton John stated: “The return of online songs is such an unique minute for me– and also I’m certain for many individuals and also it’s so crucial that we take a minute to give thanks to those that made it feasible. “I’m Still Standing” is everything about sustaining the hard times and also getting better also more powerful, and also I’m thrilled to be able to devote this efficiency to all those individuals that have actually assisted us do that as a country.”
The ‘Farewell Yellow Brick Road’ trip covers 300 days, throughout 5 various continents.
Listen to the most effective of Elton John on Apple Music and also Spotify
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